In the section LinguisticsThe principle of economy in the language of modern print advertising Авторы (текстом) Ludmila O. Zimina Novosibirsk State University, Novosibirsk, Russian Federation Bibliographic reference Ludmila O. Zimina The principle of economy in the language of modern print advertising // Сибирский филологический журнал. 2007. № 3. Pp. 174–178.