In the section Study of literature
On the problem of classifying the genres of adver tising
Novosibirsk State University, Novosibirsk, Russian Federation
Ключевые слова
genre, advertising, communication strategy
Abstract
The article proposed the classification of advertising genres in press. This classification created on the base of modern literature theory approaches. It is considered composition and stylistic features of each of the advertising genre and communication conditions in which considered advertising messages realized.
Bibliographic reference
Nikolai N. Sabyanin On the problem of classifying the genres of adver tising
// Сибирский филологический журнал. 2009. № 2. Pp. 114–118.
// Сибирский филологический журнал. 2009. № 2. Pp. 114–118.