On the problems of understanding and interpreting the discourse of flattery

Some linguists consider discourse as only an interactive way of speech interaction, otherwise to text usually belonging to one author that pulls together this opposition with a traditional opposition dialogue and monologue. The last differentiation is conditional enough because the most natural implication of language activity one should consider a dialogue. In many functionally-oriented investigations there is a tendency to opposi-tion discourse and text by a number of opposite criteria: functionality – structural formula, process – product, dynamism – static character, urgency – virtuality. Accordingly we can differ structural text as a product and functional discourse as a process. Thus we offer to consider by the term «flattery discourse» the following: flattery discourse – a complicated communicative phenomenon having in its basis intentional properties of a sender, showing in obsequious eulogy, distortion of information about an addressee with a mercenary motive by means of special language means, answering aims and tasks of communication (one communicative intention). Sometimes flattery discourse can be considered as a compromise formation, as a result of coordination between the interest of a sender and an addressee. Flattery discourse has three basic components: 1) informative (modus vivendi); 2) estimated; 3) pragmatical. We have found out that characteristic features of flattery discourse are: concrete purposefulness at an addressee, pragmaticness, mercenary, insincerity, obvious exaggeration, desire to manipulate an object of flattery.