In the section Linguistics
Brand and text
Altai State University, Barnaul, Russian Federation
Ключевые слова
brand, text, brand communication, collective author, collective recipient, concept
Abstract
The paper discusses the brand as an object of linguistic study and reveals its general and specific features. The brand communication (brand building, its promotion to the market) is considered in connection with the modern theory of the text.
Bibliographic reference
Levashov Maxim Vyacheslavovich. Brand and text // Сибирский филологический журнал. 2012. № 3. Pp. 214–221.