The article analyzes self-presentation as one of the genres of Internet communication.
The analysis is presented in the form of a certain set of tactics and strategies. The authors describe
strategies (definite speech and mental actions that help to reach the aim of a virtual communicative
message) and tactics (different ways to achieve the aim) that are used by Russian-speaking
and English-speaking men while creating their self-presentations on dating sites. The researchers
have found the connection between the age of a profiler and presence of «free self-presentation».
They identify communicative strategies universal and typical for both languages and describe
coincidences and differences in the choice of tactical devices used for implementation of certain
strategies.
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