The paper is devoted to the specifics of the editorial policy of the popular St. Petersburg
newspaper “Birzhevye Vedomosti” during World War I and the February and October revolutions
of 1917. The author discerns some tendencies characteristic for the reforms in content and ideology
of the newspaper. Thus, this edition can be considered as a special project of the media, reflecting
the course of history and the level of the public consciousness. The newspaper was
a social, political and cultural voice in the intellectual and mass readers’ audiences. The main
attention is paid to the changes in the esthetic program of the editorial board in literature and political
journalism. General characteristic of the reporters’ practices of well-known writers is given.
The ideological positions and thematic potential of their publications, as well as their civic position,
reflected in their journalistic works, questionnaires and interviews, are revealed. The author
highlights the key role played by critic and writer Alexandre Izmailov in the newspaper’s reform
and its popularization in the intellectual milieu. Due to the efforts of its leading writers and journalists,
and with the help of influential scientists and civil servants, the “Birzhevye Vedomosti”
during the war got rid of the reputation of liberal newspaper and became known as influential
mass edition. The paper also provides a detailed account of the reasons for the newspaper’s crash
after the revolution.
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