Subjective content of sign images and stages of its description
on the basis of nuclear units of language consciousness of primary school students

The article deals with psycholinguistic approach to the contents (value) of language signs.
In Russian psycholinguistics the language meaning is considered in the speech process of a native speaker / culture. Value as the image of the individual consciousness – is the social experience
of the subject, the image projected on the sign. Considering the subjective content of the iconic
image, A. A. Leontiev allocates its invariant component and individual psychological characteristics.
The article proposes a description of the procedure of modeling subjective evaluation units
of the nuclear content of language consciousness of 7–10 years old schoolchildren. This procedure
involves the holding of a free associative experiment, simulation of associative fields, activity
of associations as the linguistic interpretation of the components of the subjective content
of representations of iconic images, the construction of its structural model. Passing these steps is
demonstrated with the material based on word-stimuli ugly, beautiful. At the end we draw a conclusion
that the subjective content of the sign depends on its mental functions in the activity
of a native speaker and we talk about heuristic capabilities of this procedure for modeling of language
awareness of different cultures and for various age, gender, regional and social groups.