Book review: Innovatsionnyye issledovaniya verbal’nogo i polikodovogo teksta: kollektivnaya monografiya [Innovative research of verbal and polycode text: collective monograph]. F. I. Kartashkova (Ed). Ivanovo, Ivanovo State University, 2025, 328 p.

The collective monograph under review presents a series of multimodal studies examining various types of communicative practices. The authors propose a model for the conceptual integration of discursive, pragmatic, cognitive, semiotic, and linguocultural approaches to analyze the multimodal and universal nature of human communication. Furthermore, the analysis of manipulation algorithms in social networks reveals the significant role of framing processes, highlighting the echo chamber effect and describing its danger to the formation and functioning of critical thinking. The monograph extensively explores the role of precedent phenomena in framing processes and value identification within discourse, specifically examining the actualization of folkloric gender archetypes in modern political discourse. In analyzing multimodal discourse, the authors consider tactile-kinesthetic elements an essential part of natural communication; their proposals for the cognitive modeling of non-verbal communicative elements indicate the discrete nature of the latter.